Watchdog principal Geoff Sirmai is a communications expert with 20 years experience - plus a 'hands-on' professional theatre and music background which makes him uniquely qualified to get the best result for your event. And as an actor, musician and entertainer he knows what it's like behind the footlights - as well as the rigours of writing, producing and directing theatre. From his work with the Renaissance Players early music group (for whom has performed hundreds of concerts and recorded a dozen internationally released CDs) to drama, music theatre, opera, cabaret and revue - plus TV, radio and film - Geoff has done it all! And his musical comedy partnership with Maestro David Fisher Comic Roasts is a favourite on the corporate entertainment scene.

In the world of arts publicity, Geoff's contacts throughout the media are second-to-none. Former media manager for the Australian Consumers' Association (Choice Magazine) and the NSW Health Department, since establishing Watchdog Communications he has consulted widely to government, arts, community and corporate clients.

Geoff's journalistic experience and profile is among the highest in the country, with some 5000 radio and 500 television appearances under his belt as broadcaster, radio presenter, television reporter and spokesperson. A former reporter on ABC-TV Investigators, senior producer in news and current affairs for the Seven Network and ABC Radio presenter, he has also appeared more than 100 times on the Channel 9 Today show, written long-running columns in the Sunday Telegraph, Better Homes & Gardens and Women's Day as well having written extensively for the theatre. He is the author of the entertaining best-seller, The Confident Consumer (Allen & Unwin) and holds a BA (Hons) degree in English and Music and an MA (Hons) in Australian Drama from Sydney University.

Since establishing Watchdog Communications, Geoff and his team have earned a reputation for outstanding value while achieving great results, all founded on a commitment to winning maximum PR bark for your performance bite!

Whether direct marketing to Watchdog's substantial databases of audience groups or liaising with media for editorial and pictorial coverage, previews and reviews, Geoff will take the hard work - and guess-work - of publicity off your hands, leaving you the time and space to get on with your prime business... that's show business!

Artshub Interview | Friday, May 20, 2011